drew belz is an executive leader,
producer and creative director
based out of Asheville, NC.

Photograph of the
author by a friend

Dear Wizards – 

My name is Drew Belz. In other lives, I’ve played a firbolg druid tracking my enslaved family, a half-orc barbarian fighting the boomerang of revenge, and the founder of Fancy Rhino, a creative production studio built as a sanctuary for creators. 

For fifteen years at Fancy Rhino, I produced music videos and Super Bowl commercials, full-service campaigns and narrative films we sold to Netflix. I ran our strategy and creative, design and production for clients like Disney, Participant Media, and Air Jordan. 

I managed 20 full-time employees at our largest, dozens of collaborators in our studio, and production crews of 50+. Alongside them, I played executive, producer, writer, director, editor, and latté boy. But I was most in my element growing the team.

Beneath the work, I was searching for something: the harmony and hum of a team hitting its stride. Resonance. Collaboration. When these conditions are present, surprising and beautiful things begin to happen. 

That spirit of collaboration and play is what brings me to you.

As our workplaces and schools shuttered in 2020, I found myself gathering with a group of old friends. We had lived together in school, neckdeep in creative mayhem, but were scattered by careers across the globe. We came together again at the Spine of the World, playing through Rime of the Frostmaiden. We were having babies and surviving plague, but at night we took on a different threat: mounting axe beaks, navigating rowdy taverns and pitching glowing tents out on the tundra. We were killing Loneliness. Exorcising Isolation. Our pretend party became a real force, capable of reckoning with real darkness. A fellowship reforged - in our thirties. 

It would never have happened without a world-class DM. Ours lived by the Three Keys of Collaboration, principles I bring to the role of Narrative Manager: 

1. Everyone comes to the game for a different reason. The best DM-Manager spots his teammate’s motivation and plays to their strengths. A barbarian may need to cathartically smash things, and a greedy gnome is only in it for the loot. Players stay in the game because it meets their hunger for connection or creativity or catharsis. When a collaborator knows what drives them – freedom or stability or achievement – the manager engages those instincts.

2. Resources matter. Creativity matters more. Each player needs to know their role, what they're up against, and the available resources. Timelines, budgets, and communications should be trim and sharp. But once the team sees the same game, a new idea can show up from anyone: creating time, money and alignment out of thin air! The clever manager knows the assignment's chemistry, but rearranges molecules to make ideas happen. 

3. Everyone needs to know their choices matter. For all the blind chance insanity that life and the game throw at us, we have to know that our response matters. Autonomy is critical in the creative workspace. As soon as a collaborator is trusted, delegation must be real. When a team member has agency, their work has teeth. New worlds rise. 

My closest friendships were reignited because of your games. I believe in your mission. And my experience has me ready to run the board for you. Allow me to unfurl Mordenkainen's Magnificent Mansion for your creative warriors. I'm ready to serve.

Yours truly,
Drew

a place for all of us

Tennessee Valley Federal Credit Union (2018-24)

Our job was to grow membership. Over six years working hand-in-hand, we helped grow assets from $1.35 to $2.7 billion.

We blanketed the region with campaigns – stop-motion and cel-animated Super Bowl commercials, music videos, social campaigns, radio, print, out-of-home and physical programming in neighborhoods. Thoughtful strategy allowed our big creative to connect.

I directly oversaw every aspect of production from concepts, world-building and character development to storyboards, soundtracking and final edits.

Media Strategist, Producer, Creative Director, Editor

fancy rhino

Founder, Chief Creative Officer (2010-2015)
CEO, Executive Producer (2015-2025)

Full-service creative – strategy, creative, design, digital, and production – with film production at our core.

Clients included Disney, Participant Media, Air Jordan, Dick's Sporting Goods, SAP, Samsung, Kia, Office Depot, Organic Valley, Lodge Cast Iron, and Rockefeller Philanthropy. Our work consistently drew hundreds of thousands to millions of views on YouTube and spikes in exposure for our clients. Annual revenues averaged between $1-2m.

I managed 20 full-time employees at our peak, dozens of collaborators in our studio, and production crews of 50+. 

sir mix-a-lot

Cretors Popcorn (2019)

We wondered what it might be like for Sir-Mix-A-Lot to control a popcorn factory with beats. So we flew popcorn from the Cretors Factory out to the legend in his Seattle studio. What happened next is hard to explain.

10 million views. 

CCO, Writer, Producer

generation create

Disney (2016)

We live for something new.

The company that defines creativity hired us to define creativity. Disney wanted to inspire new investments in art in our schools. We revealed what a creative perspective can teach you, with help from astronaut Leland Melvin, writer Scott Barry Kaufman and Estella Pyfrom's Brilliant Bus.

CCO, Executive Producer

"Stories have the power to redefine the way we see the world in deeper, more poetic, more generous terms."

- Michael Arndt, mentor, screenwriter, Toy Story 3

mama bear studios

With ad accounts for Air Jordan, Disney and SAP expanding at Fancy Rhino in 2015, we leveraged our growth into a $2 million investment fund for feature films – and called it Mama Bear. We started reading scripts and looking for hungry filmmakers to support.

Our lead financing brought to life 2015’s Hunter Gatherer (Andre Royo, “The Wire”) and 2016’s Dayveon. Both played to critical acclaim at SXSW. Dayveon played Sundance and Berlinale. Both sold to Netflix.

Founder, Executive Producer

teachers change lives

Office Depot (2014)

Our first documentary series is still my favorite. I developed our approach to the client and headed our creative department – but my biggest contribution here was building our internal team of brilliant directors, cinematographers and editors. By learning what made them tick, I helped them discover what made our characters tick too.

CCO, Executive Producer

teachers change lives

Office Depot (2014)

Our first documentary series is still my favorite. I developed our approach to the client and headed our creative department.

But my biggest contribution  was building our team of brilliant directors, cinematographers and editors. By knowing what made them tick, I helped them discover what made our characters tick too.

CCO, Executive Producer